Privacy policy

Privacy Policy

Last Updated: August 13, 2026

This Privacy Policy describes how ALVCASE, operated by ALVEQUE LTD (“ALVCASE,” “we,” “us,” or “our”), collects, uses, stores, and shares your personal information when you visit our online store, purchase our products, contact us, or otherwise use our services.

We are committed to respecting your privacy and handling your personal information responsibly and in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where applicable.

1. Who We Are

Store Name: ALVCASE
Company: ALVEQUE LTD
Address: 128 City Road, London, United Kingdom, EC1V 2NX
Email: info@alvequeltd.xyz
Phone: +44 2076002722

For applicable data protection purposes, ALVEQUE LTD is responsible for the processing of personal information described in this Privacy Policy, except where another party acts as an independent controller.

2. Personal Information We Collect

Depending on how you interact with ALVCASE, we may collect information including:

Your name
Billing and shipping address
Email address
Telephone number
Order and transaction information
Products purchased or viewed
Customer service communications
Account information, if you create an account
Device and browser information
IP address and approximate location information
Website activity and interactions
Cookie and similar technology information
Marketing preferences
Information necessary to prevent fraud and protect our store

Payment information may be processed by Shopify and/or the payment service provider selected during checkout. We generally do not directly receive or store complete payment card numbers.

3. How We Collect Your Information

We may collect personal information when you:

Visit or browse our online store
Place an order
Create or use a customer account
Contact customer service
Request a return, exchange, or refund
Subscribe to marketing communications
Participate in promotions or surveys
Interact with cookies and similar technologies

We may also receive information from service providers that help us operate our business, such as Shopify, payment processors, shipping providers, analytics providers, and fraud-prevention services.

4. How We Use Your Personal Information

We may use personal information to:

Process and fulfil orders
Arrange delivery of your purchases
Process payments, refunds, returns, and exchanges
Communicate with you about your order
Provide customer support
Maintain and improve our online store
Personalise your shopping experience
Detect and prevent fraud, abuse, and security threats
Maintain business and transaction records
Comply with legal, tax, accounting, and regulatory requirements
Send marketing communications where permitted by law
Measure the effectiveness of our services and marketing
Protect our legal rights and the rights of our customers

5. Legal Bases for Processing

Where the UK GDPR applies, we process personal information under one or more appropriate legal bases.

These may include:

Contract: Processing information necessary to provide products you order and fulfil our contractual obligations.

Legal obligation: Processing information when required to comply with applicable laws and regulations.

Legitimate interests: Processing information where necessary for legitimate business purposes, provided those interests are not overridden by your rights and interests. This may include preventing fraud, securing our website, improving our services, and operating our business.

Consent: Where required, we may process information based on your consent, including certain marketing or cookie activities. Where processing relies on consent, you may withdraw that consent at any time.

6. Shopify

Our online store is hosted through Shopify.

Shopify provides the e-commerce infrastructure that enables us to offer our products and services online. As part of operating our store, personal information may be processed through Shopify's systems.

Shopify may process certain personal information in accordance with its own privacy practices and applicable laws.

7. Payments

When you make a purchase, payment information may be processed by Shopify and/or third-party payment providers.

Payment providers may collect information necessary to:

Authorise transactions
Process payments
Prevent fraudulent transactions
Handle refunds
Comply with financial and regulatory requirements

The information processed and retained by payment providers is also subject to their respective privacy practices.

8. Sharing Personal Information

We do not sell your personal information in the ordinary meaning of selling customer information for money.

However, we may share personal information with third parties where reasonably necessary to operate our business, including:

Shopify
Payment processors
Shipping and logistics providers
IT and website service providers
Customer support providers
Analytics providers
Marketing and advertising providers, where permitted
Fraud detection and security providers
Professional advisers such as accountants and legal advisers
Government authorities or regulators where required by law

We seek to provide third parties only with information reasonably necessary for them to perform their relevant services.

9. Cookies and Similar Technologies

Our store may use cookies, pixels, local storage, and similar technologies to operate and improve the website.

These technologies may be used to:

Remember your preferences
Maintain shopping cart functionality
Keep the website secure
Understand how visitors use our store
Measure website performance
Provide relevant advertising where permitted

Where required by applicable law, we will request consent before using non-essential cookies or similar technologies.

You may also be able to control cookies through your browser settings and any cookie preference tools made available on our store.

10. Marketing Communications

Where permitted by law, we may send you information about ALVCASE products, promotions, special offers, or other updates.

You may unsubscribe from email marketing at any time by using the unsubscribe option included in the relevant communication or by contacting us.

Withdrawing from marketing communications will not prevent us from sending necessary transactional messages, such as order confirmations, shipping updates, or important customer-service communications.

11. International Data Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally and applicable law requires safeguards, appropriate measures will be used to protect the information, such as recognised adequacy regulations or appropriate contractual safeguards.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Complete transactions
Maintain business records
Provide customer support
Resolve disputes
Prevent fraud
Meet accounting and tax obligations
Comply with applicable legal requirements

The specific retention period may vary depending on the nature of the information and why it was collected.

13. Security

We take reasonable administrative, technical, and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss, or misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Customers should also protect their account credentials and avoid sharing passwords with other people.

14. Your Privacy Rights

Depending on applicable law and your circumstances, you may have rights regarding your personal information, including the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of certain information
Request restriction of certain processing
Object to certain processing
Request data portability where applicable
Withdraw consent where processing is based on consent
Object to certain direct marketing

These rights are subject to applicable legal conditions and exceptions.

To exercise a privacy right, contact us at info@alvequeltd.xyz.

We may need to verify your identity before completing certain requests.

15. Children's Privacy

Our products and services are not intended to knowingly collect personal information directly from children where parental or guardian consent would be required under applicable law.

If you believe that a child has provided us with personal information inappropriately, please contact us so that we can review the matter.

16. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.